1) Gamers spend on average, 75% of their time playing online games.

2) Unlike TV advertising, the FCC (Federal Communications Commission) don’t impose a limit on the commercial minutes per hour for advertising content in online games.

3) Children in particular, find it more difficult to recognize a game as advertising a product or service.

4) Page visits, time spent per visit and repeat visits increase as people become more engaged in online games on a site.

5) Consumption of a said food (for children especially) is found to almost triple over time when seen in an online game.

So there we have it. Maybe writing content for online games will become a highly popular venture for content and copywriters, particularly with the abundance social media games we have today.